If you’re planning an event, then you need to learn how to book an artist the right way. If you don’t understand the process, you could end up losing the artist or spending more than you intended to.
There are a lot of factors to consider such as your budget, artist requirements, target audience, and local competition. Use the following tips to book an artist for your next event.
Come Up With a Theme and Venue
Before you choose an artist, you need to come up with a theme and venue. You want to choose an artist that best matches your party’s theme, as well as your audience and your budget. Don’t base this decision on choosing your favorite artist.
Find out if the artist is in your area at the time of your event. Many artists add additional dates when they’re on tour to fill extra dates in their schedule. An artist that has a huge release or announcement that coincides with your event can help generate interest and ticket sales.
Search For Local Artists
Come up with a list of potential artists who could perform. Look for an artist who’s perfect for your target audience and matches the purpose of your event. Don’t select an artist because they’re cool and hip. Consider whether your audience will like the artist enough to buy tickets.
Consider The Artist’s Budget (As Well As Your Own)
Every artist comes with a performance fee. There are other costs to factor in, such as equipment, travel, food and drink, accommodations, and other fees. You should also consider whether the venue or a third party will charge you for using equipment.
Contact the artist’s promoter or agent and find out how many tickets the artist typically sells since this could increase your budget. Many people don’t consider these costs and wake up to a surprise bill after the event is over.
Negotiate and Set Up a Contract
Fees and costs are usually up for negotiation. Work on your negotiation skills, and obtain a quote that both you and the artist can agree on. Go back and forth with their agent a few times before you reach a final deal.
Once you’ve reached an agreement with the artist’s booking agent, get everything in writing. Write up a contract that includes the fees and all the details. Hire an attorney who’s familiar with events and artist contracts.
Now it’s time to plan and promote your event. Still need help finding an independent artist? Let Bialek’s Music provide you with the entertainment you need so you don’t have to do all the hard work