Olé – The Rise of Latin Music

A growing Hispanic population in the U.S. has given way to the rise in popularity of Latin music. Songs with either all Spanish or a combination of Spanish and English lyrics are working their way to the top of record charts across the country and worldwide. Record companies and producers are paying attention to this growing trend and its effect on the music scene.

In 2017, songs such as “Despacito” and “Mi Gente” boosted mainstream popularity of the genre. Subgenres of Latin music including trap and reggaetón developed in Puerto Rico which combines the sounds of Latin America and the Caribbean with hip hop and rap. The music of Spain such as flamenco and Brazilian influences are other parts of the increasingly popular music.

As with many things in today’s society, the availability of music on streaming platforms contributes to the spread of Latin music and awareness of its artists. Digital access has spurred the spread of Latin music, while the collaboration between U.S., European, and Latin American artists has exposed audiences to many cultures. Beyoncé and Justin Bieber have stepped into the trend building relationships between artists and strengthening everyone’s careers.

The increase in Spanish language programming on television networks such as Univision and Telemundo created a demand for corporate divisions dedicated to the segment. Content producer Netflix is focused a noticeable portion of its money developing Spanish language programming. Music isn’t the only industry taking notice of the influence of Hispanic cultures. Major product brands are ramping up their companies to meet the needs and demands of Spanish-speaking and bilingual consumers.

The musicians represented by Bialek’s Music represent a wide range of musical genres and cultures including Latin music. Bands, quartets, and solo musicians provide a variety of options when selecting Latin music for an upcoming Quinceanera, wedding, birthday, or any other celebration. Call Bialek’s Music at (301) 340-6206 in the Washington DC area, or at (410) 484-7978 in the Baltimore area to set up an appointment or go to our website at www.bialeksmusic.com.

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